The outer body and lining of the Purity collection are made from recycled materials. All of the interior linings of our bags are made from 100% recycled plastic bottles. Our company is completely vegan and cruelty-free.
It’s important for us not to use leather. Simply put, we don’t like hurting animals and we deeply care about the welfare of the planet. Our collections are all designed by our close-knit team in Montreal, Quebec.
A variety of high quality vegan materials are used in the creation of our products. PU (polyurethane) is a biodegradable material, making it less harmful to our planet. In an attempt to divert away from the use of PVC, in FW20 we launched a capsule collection called the Purity collection. This collection has an outer body material made completely from PVB. PVB (polyvinyl butyral) is made of 100% recycled windshield glass resin. For SS21, we are proud to say that we have fully transitioned our Women’s Dwell collection which was previously made from PVC to PVB. This means that the collection is fully recycled, with the exception of the hardware.
Sustainable materials like nylon and rubber are also constantly sourced in the design process. More recently, we are testing fruit skin fibers, which will help us to push the boundaries even further with our materials. Moreover, all of our linings are made of 100% recycled plastic bottles. Approximately 21 plastic bottles are recycled for every bag we produce.
Having a sustainable product is very important to us. Our pieces are not made to last a season but are intended to be a part of your wardrobe for many years. That is why we perform several quality control tests on all new materials and styles for each season.
This is just the start for us and we are working hard to become fully sustainable by 2023. We embrace that we may not be perfect but it takes all of us to make small changes imperfectly to make a greater change globally.